23 Dec 2011 2 Comments
You’re not ready for the Games until you’re wearing Hunger Games nail polish
I love to see the marketing machine when it really gets rolling because it’s amazing to see what people think of but I surprised myself by not thinking Hunger Games nail polish is as dumb as I originally thought it would be.
China Glaze recently rolled out the above promo featuring Elizabeth Banks as Effie Trinket for the new Capitol Colours line of nail polish (12 colors for each district), and I honestly can’t think of better character to use for something like this. Even if you’ve never read Suzanne Collins’ novel, you can tell from the pic that Effie is all about fashion… although Panem fashion is just a bit on the wild side when compared to today’s standards.
I usually roll my eyes when a movie title gets slapped onto so many different items because of insane merchandising that doesn’t make any sense (Twilight anyone?) but fashion items are perfect for The Hunger Games because fashion actually plays a significant part in the story. After all, you want to look just right to get the viewers on your side, right?
The new nail polish will be available on March 1 and The Hunger Games opens on March 23 so the timing couldn’t be any better and I predict a sale-out within days, although I suppose it’s possible the nail polish won’t be as popular as I’m expecting it to be.
What will you be wearing to the opening ceremonies?






